What goes up, must come down. Right?

Intelligent, rational investors hold some dangerous assumptions about the markets that can threaten their long-term goals: 

  1.  Black swans are rare events.
  2.  I can see a bear market before it hits and get out in time. 
  3.  My portfolio strategy worked in the past and will continue to do so. 

These are just a few misconceptions about bear markets, portfolio construction, and risk that can leave investors complacent and unprepared. 

Read the paper to learn what other misconceptions investors have and what you can do to keep your clients hoping for the best while preparing for the worst.


Marc Odo


Client Portfolio Manager

Marc is responsible for helping clients and prospects gain a detailed understanding of Swan’s Defined Risk Strategy, including how it fits into an overall investment strategy. His responsibilities also include producing most of Swan’s thought leadership content.

Prior to joining Swan, Odo was Director of Research for 11 years at Zephyr Associates, a leading provider of investment analysis software. He was responsible for developing next generation risk analytics. Prior to that he was a portfolio manager with Accessor Capital Management, a mutual fund company; and part of the investment analytics team at Pacific Portfolio Consulting, an RIA catering to high net worth individuals and ERISA plans. In both positions, Odo was the resident Zephyr expert. He graduated from the University of Washington in 1996.

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